BC’s Favourite “Little” Resort Expands Again, Top 4 in Canada and Top 10 on Continent

ROSSLAND, BRITISH COLUMBIA, CANADA
FOR IMMEDIATE RELEASE – March 15, 2019

RED Mountain Resort just got radder. The B.C. resort—long-time favourite of powder-hounds and fall-line aficionados—continues to climb through the big leagues with yet another addition of new terrain for its guests to recreate on. The Topping Chair expansion set for the 2019/20 season adds to RED Mountain’s stature, putting us in the Top 10, size-wise, for North America with total skiable acreage at 3,850.

“This new triple chair is exciting on its own,” says RED CEO Howard Katkov. “But what’s truly exciting is how the Topping Chair continues our dedication to ‘improving the adventure’ for our guests. With everything we do around here, we always try to keep that in mind…and this new chair streamlines skier traffic around the resort beautifully.”

Indeed, Topping Chair makes “getting up to the good stuff” easier for everyone. Grey Mountain is now a straight-shot from the top of Silverlode with Topping’s addition, and should alleviate the occasional powder day bottleneck on Motherlode Chair. Skiers will be able to return to Topping from anywhere on Grey Mountain or from the legendary $10-a-run cat skiing on Mount Kirkup. (The big question is whether anyone’s legs can handle all that RED will throw at them!)

Since 2013’s opening of a whole new peak on Grey Mountain, RED has been expanding as an independent resort, while many others have been consolidated into large resort “chains”. First, RED lassoed Grey Mountain in 2013, added Mount Kirkup Cat Skiing in 2014, and now the new vertical and acreage of Topping for 2020. Add to this a new boutique hotel, The Josie, opened in 2018 and a next-level, ski-in/ski-out modern hostel, Nowhere Special, just a month later in December 2018. It’s hard to believe this storied resort in Canada’s Kootenay region is actually the oldest in Western Canada.

“We always hold tight to our history,” says Katkov, “but that doesn’t mean standing still… The ski resort business is a competitive one with billion-dollar players and no shortage of options for skiers and snowboarders. We want all of our guests to come here for a week or a weekend and then wonder why they ever went anywhere else. It happens all the time and this is the metric we measure ourselves by.”

The Topping Chair construction covers a total of 300 additional acres and boasts six new Intermediate runs with stellar tree-skiing, “squirrel trails” and “slots” on all facets. From the top of the new Topping lift, skiers and snowboarders will be thrilled by 1,000 vertical feet of what can sometimes be some of the best snow on the resort—thanks to its southeast facing aspect. This new lift-accessed acreage is just another addition to RED Mountain that makes it one of the largest remaining independent ski resorts in North America. It is sure to attract new destination visitors who only want to ski the biggest and the best with one of the lowest skiers per acre in North America.

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ABOUT RED MOUNTAIN RESORT

RED Mountain is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, independent RED delivers 3,850 skiable acres of pristine, unfettered skiing. Our expansion to Grey Mountain added nearly 1,000 acres of mostly-intermediate terrain to the equation, bumping us into the Top 10, size-wise in N. America. With 300″/7.6m of annual snowfall, wide-open groomed runs, epic vertical (2,919ft/890m!), in-bounds cat-skiing, 360 degree descents off select peaks, a new boutique hotel, a modern hostel, a rich tradition, and the best tree runs on earth, it’s no wonder The NY Times voted us their #8 “Best Place in the World to Visit.” We also nabbed “Most Underrated Resort” by Skiing. For fresh turns you don’t have to fight for, RED really is unrivaled.