RED Mountain, the oldest ski resort in Western Canada, is dropping into the history books. The fierce, independent mountain that is the first stop on B.C.’s famous Powder Highway is bucking the trend of MegaResort mergers and acquisitions and taking its next capital campaign to the people via the internet.

Yep, for the first time ever, skiers and snowboarders can actually be an owner of a world-class resort through equity crowdfunding (click here to see!) without needing either a high net worth or a deadly credit rating. RED is calling this campaign “Fight the Man. Own the Mountain.” That’s right – OWN: The mountain, the chairlifts, the lodge, snow making – every asset of what we have. (Think of it as “Shred Equity”…).

“RED started as a ski club that was owned by the community,” explains RED CEO Howard Katkov. “You can feel it in the spirit of the place, the camaraderie, the spark. Our shared community values and the current consolidation of the resort industry make NOW the perfect time to help save this ‘endangered species’. We’re ‘ReBooting’ the Red Mountain Ski Club Community Ownership Model from 1947—only this time the clubhouse will have wireless!”

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SO…WHY NOW?

Shredders currently face a resort landscape with a very different topography from even a decade ago. Many independents have lost their original tourism base to larger destinations sharing points, perks and/or ownership with one another and are struggling to survive. Every month sees deeper consolidation. It’s turned into a game of RISK as big players snap up struggling urban hills and far-flung destination resorts in an attempt to dominate the slippery parts of the globe. To cite just one glaring example, Vail Resorts has lassoed Park City, UT, Perisher, AUS!, and tiny Wilmot Mountain, WI in the last couple of years — and now just this month Whistler, BC! — and shows no sign of calling it quits.

Luxury shopping malls at the base. Water parks. Covered escalators to the lift line. @*&#!*% cappuccino concierges?! All of this ‘growth’ is funded by skiers—whether they want it or not – pricing out many regular ski families and the local mountain communities themselves (ironic, huh). RED is keen to turn this corporate tide before it’s too late.

“RED is an endangered species within the resort world,” says Katkov. “We have the snowfall, vert and world-class terrain to go boot-to-boot with the Big Guys, but have consciously maintained our mom ’n’ pop/weird uncle feel for over 100 years. Think of this as a family investment. We do.”

Round 1 of this campaign – deemed “Test the Waters,” – is now live and parties can express interest in the investment without handing over any actual loot now or later. (Put down $1,000 or $10,000 – no commitments.) If When “Test the Waters” gains sufficient traction, RED will then file an offering statement with the SEC in the United States and prepare a Canadian offering memorandum to launch with real dollars, actual equity, and unique perks sure to appeal to ski and snowboard enthusiasts especially. We’re really looking to our hardcore fans to throw down here (we’re talking ownership after all) so we’ll intentionally set our minimum at a very low $1,000 to entice hardcore skiers and snowboarders who might not have a High Net Worth—even if some of them have the ‘high’ part on lockdown…”

“We aren’t just keeping it real for us,” adds Katkov. “We’re keeping it real for everyone. We believe that keeping a place like RED thriving betters the sport for everyone in a time where families that love this mountain lifestyle are feeling disrespected and dejected. So we hope you’ll join us—in any way you can—to ‘Fight the Man. Own the Mountain.’”

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RED Mountain Resort
RED is the last great, unspoiled resort. Located in Rossland, BC, 1st stop on Canada’s famous Powder Highway, RED delivers 2,877 acres of pristine, unfettered skiing. RED recently added nearly 1,000 acres of intermediate to advanced terrain on Grey Mountain. With 7.6m of annual snowfall, (cheap!) in-bounds cat-skiing, and the friendliest locals around, it’s no wonder The NY Times voted us their #8 “Best Place in the World to Visit in 2013.” Other recent wins include Powder’s “Ski Town Throwdown,” and “Most Underrated Resort” by Skiing. Fresh turns that you don’t have to fight for — that’s RED.